Course Overview
A hands-on guide to finding who will buy your products, what they value, and how to price and position for local and regional markets. Emphasises low-cost, practical research methods.
Who it’s for: Farmers, market managers, and anyone planning to expand sales or enter new buyer channels.
Key outcomes
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Identify three priority buyer segments and where to reach them.
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Run quick market tests and gather useful buyer feedback.
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Use simple data to make pricing and product decisions.
Suggested sessions
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Mapping buyers and channels.
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Low-cost market research methods: surveys, interviews, and field tests.
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Interpreting results and turning insights into actions.
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Quick market test design and reporting.
Recommended duration: 1.5 days
