Course Overview
Practical brand work that helps farmers tell the story behind their products, create consistent messaging, and build buyer loyalty. Emphasis on simple templates and repeatable content.
Who it’s for: Farmers, marketers in agri-co-ops, and anyone responsible for customer-facing communications.
Key outcomes
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Write a one-line brand promise and three buyer-focused product descriptions.
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Create a 30-day content plan that fits time and budget constraints.
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Deliver a 90-second pitch tailored to different buyers.
Suggested sessions
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Brand basics and the brand promise exercise.
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Story-led messaging and product descriptions.
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Digital and physical channels: what works and when.
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Build a 30-day micro-marketing plan and pitch practice.
Recommended duration: 2 days
